Most retailers collect a wealth of customer information that is invaluable for marketing purposes - information specific to your customers' preferred channels and locations, shopping preferences and buying habits. However, many retailers don't have the mechanism in place to leverage the information for action and maximum advantage and build customer loyalty.The Customer Loyalty and Retail CRM System is specifically designed to meet the variety of demands and requirements of Retail business including customization. With a wide range of designed customer touch points, valuable knowledge is collected and turned into the best possible customer service and customer experience.

The proven results using the Loyalty Platform can be listed like this:

The Customer Loyalty Initiatives can be implemented in steps, starting with basics and then expanded according to a desired loyalty initiative road map.

MEMBERSHIP & LOYALTY PLATFORM includes:

RETAIL CRM

The CRM functionality provides best customer service by giving staff access to member and customer profiles with interests, preferences, spending history, activities history and event participation. The customer feedback and inquiry process with reminders assures all customers get appropriate attention.

MEMBERSHIP MANAGEMENT

Complete membership processes management including enrollment, renewals, upgrades and expiry. The system handles multiple membership types like individual membership, family membership, corporate membership, kids club and many more. Member profiles are customizable including list fields, member interests and types of memberships etc.

CAMPAIGN & EVENT MANAGEMENT

Powerful functionality for the complete campaign and event process including planning and budgeting, audience targeting using flexible criteria like distance to store, previous spending amount and family size, sending invitations and tracking response and attendance. The system also tracks all event related spending and compares with not invited member sales and none members during the same period which gives an accurate event ROI analysis.

AFFILIATE CONNECTIONS

The system handles affiliate membership cards like Bank Credit Cards. Affiliate companies can give members discounts on their services and products. By using the Affiliate connection affiliate benefit usage are reflected in the member profile. The affiliate programs that members like and use becomes visible.

MEMBER WEB PORTAL

At the web portal members can check their point balance, browse the redemption item catalogue, edit their profile information, send feedback inquiries and redeem vouchers. The portal is web part that can be seamlessly integrated into existing websites.

CUSTOMER TOUCH POINTS

Coupon machines and other customer touch points interacts with members like printing coupons for free and listing active promotions. The coupon is configurable to show point balance, expiry reminders, birthday specials and similar messages. Customer Touch Points provides a customer check-in point giving statistics like purchase amount/time spent in store.

DIGITAL SIGNAGE & STORE RADIO

Designed to provide information to the right people, in the right place, at the right time. Create highly effective marketing communications where you can have advertising related to the location to uplift sales and enhance customer experience.

ANALYTICAL MARKETING

Will enable a better understanding of the profile and purchasing paterns of your customers with the creation of customer segments. The customer can, based on the findings of the analysis, take actions on and fin tune future campaigns and build a long term CRM strategy.

REPORTING

A range of reports visualizes the customer loyalty, and marketing performance providing the knowledge needed to tune efforts for highest ROI on marketing activities. Reports are provided in all common formats such as PDF, HTML and EXCEL. Interactiv pivot reports and data mining delivers intelligence and insight on consumer's purchase patterns and together with demographic and geographic segmentation predicting customer behavior to build higher customer lifetime value. We have the tool to create any type of customized reports including pictures, graphs and calculations.

LIVE KPI DASHBOARD

With the real-time dashboard you spend your time analyzing and acting on crucial data and not tedious time gathering it. Personalized dashboards gives live insight to key business performance indicators like current member sales, new member signed on and members in the store right now. Dashboard can be configured based on any system data.

SYSTEM ADMINISTRATOR

The system designed for minimal maintenance and has a user friendly administration interface. A non IT educated person can manage users with access rights, and do changes in the system configuration. Full audit trails and data integrity checks are provided.

TECHNOLOGY

The system is built on Microsoft >NET 2.0 technology and developed using C# and partially C++ as programming language. A 5 tier enterprise architecture layer assures full scalability to fit large global organizations as well as smaller local business. The business logic can be easily modified to fit different scenarios and workflows. Just as important, the application is designed to mask business users from the complexity of the underlying technology infrastructure.

POS & HARDWARE CONNECTIVITY

The POS connector is an API connecting to any type of POS system. All leading card printer brands are "plug and play". The developer kit and API for the system integrators offer endless possibilities to interact with other systems like kiosk machines.

GLOBAL SUPPORT

We offer global 24/7 phone, email and on site support in cooperation with our global retail solution specialists.

Enquire now or reqest for a brochure!